Research says calling people racist doesn’t reduce racial bias

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Mark Makela/Getty Images

Mark Makela/Getty Images

In 2016, researchers stumbled on a radical tactic for reducing another person’s bigotry: a frank, brief conversation.

The study, authored by David Broockman at Stanford University and Joshua Kalla at the University of California Berkeley, looked at how simple conversations can help combat anti-transgender attitudes. In the research, people canvassed the homes of more than 500 voters in South Florida. The canvassers, who could be trans or not, asked the voters to simply put themselves in the shoes of trans people — to understand their problems — through a 10-minute, non-confrontational conversation. The hope was that the brief discussion could lead people to reevaluate their biases.

It worked. The trial found not only that voters’ anti-trans attitudes declined but that they remained lower three months later, showing an enduring result. And those voters’ support for laws that protect trans people from discrimination increased, even when they were presented with counterarguments for such laws.

 …It is possible to reduce people’s racial anxiety and prejudices. And the canvassing idea was regarded as very promising. But, researchers cautioned, the process of reducing people’s racism will take time and, crucially, empathy… This will require conversations. Maybe it will be through canvassing by activists, much like the transgender study. Maybe churches and schools can take on public education campaigns. Maybe these and other civic institutions can facilitate public forums in which people can openly discuss these problems.

The key to these conversations, though, is empathy. And it will take a lot of empathy — not just for one conversation but many, many conversations in several settings over possibly many years. It won’t be easy, but if we want to address some people’s deeply entrenched racial attitudes, it may be the only way.

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