Activists who engage with voters of color are looking for messages that will resonate in 2024

By Ayanna Alexander and Gary Fields, Associated Press

WASHINGTON (AP) — This year’s elections in Louisiana didn’t go the way that voting rights advocate Ashley Shelton had hoped, with the far-right conservative attorney general replacing a term-limited Democratic governor and consolidating Republican control in the state.

Turnout was just 37%, despite the efforts of activists like her.

“Even when you work hard and you do all the things you’re supposed to, you get an unfortunate outcome, which was these statewide elections,” said Shelton, the executive director of Power Coalition for Equity & Justice in Louisiana.

She said it will be a challenge to regain trust from the communities of color she typically focuses on, mostly because of a constant drumbeat of disappointments in recent years, from attacks on voting rights to the failure of a sweeping student loan forgiveness plan. While Louisiana is not a battleground for national races, Shelton’s experience in the state serves as a window into some of the challenges President Joe Biden faces as his reelection campaign plans strategies to engage the diverse communities that helped him win in 2020.

Shelton and other activists say they already are looking for messages that will resonate with voters, despite fighting through their own fatigue. That follows recent polling showing that adults in the United States are broadly unenthusiastic about a rematch between Biden and former President Donald Trump at the top of the ticket.

“I don’t have the luxury of being tired or frustrated or exasperated,” she said. “I have to just get back in the community with folks and understand how to reconnect them to the power in their voice.”

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While some voters are disengaged, others find their votes diluted due to gerrymandering.

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