Keke Palmer is launching KeyTV, a digital platform ‘spotlighting a new generation of creators’

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By Randi Richardson and Claretta Bellamy, NBC News

KeKe Palmer speaks at the 2022 Essence Festival of Culture (Paras Griffin / Getty Images file)

Keke Palmer is an actor, singer and performer — and now she may be on her way to becoming a media mogul. Palmer announced on her social media platforms last week that she’s launching a digital network in the hopes of opening for other people all the doors she’s ever walked through.

Palmer, 29, shared on social media the first promo for KeyTV, a digital network that she said will focus on “spotlighting a new generation of creators.”

“I’ve been doing this for 20 years, but this is what I’m most proud of,” she captioned the video posted to Instagram. “Y’all always say I keep a job, now I’m making sure we ALL got one. Sharing the keys to the culture is my greatest gift — this is for you & for us, from me.”

Palmer is not the first Black celebrity to explore the digital media industry. In February, actor and comedian Tim Reid announced the launch of “The Legacy of a People Network,” a streaming service focusing on the experiences of Black people, and in May, Byron Allen announced the launch of theGrio Black Podcast Network (TGBPN). Some years ago, in 2013, Sean “Diddy” Combs launched Revolt TV, the digital cable television network.  

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One young Black creator, Quinta Brunson, recently made Emmy history.

Black artists are finally getting attention, as you’ll see in these news stories.

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