Rihanna to headline Super Bowl 2023 halftime show

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September 25, 2022

By Julianne McShane, NBC News

The singer and entrepreneur poses at a publicity event for her lingerie brand (Mike Coppola/Getty)

Rihanna will headline the halftime show at next year’s Super Bowl, the pop singer, her record label, the NFL and new halftime show sponsor Apple Music announced Sunday.

The Twitter accounts of the NFL and Roc Nation — the record label that represents Rihanna, founded by the rapper Jay-Z — posted a photo of what appears to be Rihanna’s tattooed arm holding up an NFL football, with the caption “Let’s GO.” Rihanna posted the same image on her Instagram account.

Apple Music, which the NFL announced last week will replace previous sponsor Pepsi as the halftime show’s sponsor, also confirmed the news on Twitter.

Finish the article to see the announcement.

Rihanna is the latest Black musician to perform at the Superbowl and influence American culture with music. Even the Smithsonian has recognized the impact of Black music.

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